Historians Finally Agree on the Origin of Atlantic City's Sticky Treat
During a recent stroll along the Atlantic City Boardwalk, I wondered about the origin of Atlantic City's famed Salt Water Taffy, and decided to learn more about it.
Salt Water Taffy, like the world-famous Boardwalk, is synonymous with Atlantic City. Many people don't know why they picture these colorfully-wrapped confections when Atlantic City is mentioned, but the beach resort has much in common with these chewy treats.
While stories abound about Salt Water Taffy's origin, it seems that historians have finally come to agree that a man named David Bradley was the candy's creator.
The year was 1880, and Bradley, a young candy merchant, arrived at work one morning to find that this his candy stand, located just a few steps from the ocean, had been swamped by a storm. Later that day, when a child came to ask for some taffy, Bradley replied sarcastically, "You mean Salt Water Taffy, don't you?"
The child's mother, who had overheard, thought this would be a great new name for his candy. When Bradley asked her who would want to buy taffy soaked with ocean water, she suggested he use fresh water and just add salt.
The new name for this sticky treat stuck and the rest was history.
Throughout the years, this famous confection has been pulled, perfected and modified in a variety of ways. Now, visitors to the famed Atlantic City Boardwalk can find taffy in wild, outrageous flavors, such as root beer, buttered popcorn, chocolate chip cookie and caramel corn, to name a few.
One of the most famous shops selling Salt Water Taffy is the family-owned James' Original Salt Water Taffy, which has been manufacturing the candy in Atlantic City since the 1920s. Another Atlantic City icon, the Boardwalk Peanut Shoppe, sells seashore-themed items such as a miniature lifeguard boat filled with a variety of sweets.
One of my favorite places to shop for taffy is at the 6,000 foot It's Sugar located on the Pier at Caesars. The store is a destination unto itself, offering taffy in dozens of flavors, racks upon racks of sugary delights, and a counter where kids of all ages can make their own candy bars.
No one knows what Bradley would think about this taffy phenomenon if he were here today. But he certainly would have a lot to chew on.
For more info:
Visit the Atlantic Convention & Visitors Bureau website, and the New Jersey Tourism website, or check out my Atlantic City guides. You might also enjoy the articles I write as the Atlantic City Travel Examiner.
Photo courtesy of the Atlantic Convention & Visitors Bureau.